| Mythology is everywhere!
There are thousands of companies, groups and corporations that
take their name, logo or theme from ancient mythology. I've
provided a variety of examples to help you in
starting your research. Some are well-known international
companies, others are of a more local nature.
Actaeon - The
legendary huntsman who saw the goddess Artemis bathing and was
punished by her for this indiscretion by being turned into a stag.
His own hounds eventually tore him to pieces, not realizing it was
their master. There is Actaeon
Photo, Actaeon Films,
and even six ships in
the Royal Navy have been named Actaeon after the mythological
character.
Aegis - Zeus and Athena's
protective shield; Aegis is
a modern security and risk management company. The Aegis
Combat System is a naval weapons system that uses powerful
computers and radars to track and guide weapons to destroy enemy
targets. AEGIS is one of the
largest HIV/AIDS databases in the world. Aeson
- King of Iolcus and father to the great hero Jason, of the
Argonauts and the Golden Fleece fame. You will find Aeson
Flooring Systems and Aeson
Group Business Consultants. Aetna -
A daughter of Uranus and Gaia. She is the personified goddess of Mt.
Etna, a volcano on Sicily. Aetna
is a major health insurance company. There exists an Aetna
Pest Control company, an Aetna
Insulated Wire company. Aetna
Group produces stretch wrapping machines, shrink film
wrappers and more. Ajax - Greek
warrior in the Trojan War, who "cleaned up" in battle; Ajax
is the name of a popular household cleanser. Amazon - Race
of warrior women; amazon.com
- huge on-line bookstore. There is also the Amazon
Health Care. Ambrosia
- In ancient Greek mythology, ambrosia is sometimes the
food, sometimes the drink, of the Greek gods. There is Ambrosia
Natural Foods, Ambrosia
Software, the famous Ambrosia
Salad, and a ton of cafes, banquet halls and restaurants named Ambrosia. Amphion
- Amphion is the son of Zeus and the nymph Antiope, the queen of
Thebes. His twin brother is Zethus. Amphion
of Finland produces premium grade loudspeakers. Amphion
Medical Solutions provides medical record transcription and
coding to the healthcare industry. Antheia
- A goddess from the island of Crete, Antheia was the goddess of
vegetations, lowlands, marshlands, gardens, blossoms, the budding
earth and human love. There is an Antheia
Flowers, an Antheia
Ballroom, and even an Antheia
Hotel. Apollo
- God of light, masculine beauty and music; Apollo
Theater is a famous music hall in New York city. There's
also an Apollo Health and
Beauty Care, Apollo
Photonics provides photonic (light) integrated circuit and
devices. Apollo Studios
is a high fidelity music workshop and Apollo
Athletic Club promotes an active and healthy lifestyle. Ares
- Greek god of war; popular car model. As
well, Ares is a free open
source file sharing program that enables users to share any digital
file. There
is an Ares Lighting Systems
and even an Ares Cuisine
Supply company. Argus
- Giant watchman with a hundred eyes; Argus Security is a modern
security company, specializing in commercial business protection. Argus
Machine Company offers solutions to the gas and oil
industries. Argus
Controls specializes in automated control systems. Argus
Media offers daily market prices and analysis. Atlas
- Was doomed to support the heavens on his shoulders; a modern
moving company (Atlas Van
Lines); also, Atlas Travel is a popular
name for travel agencies all over the globe. Atlas
Railroad Company, Atlas
Snowshoes, and even Atlas
Games. Aurora
- Roman name for Eos, goddess of the Dawn; luxury car model. Caduceus
- A winged staff
with two snakes wrapped around it. It was an ancient
astrological symbol of commerce and is associated with the Greek god
Hermes. You will find Caduceus
Magazine, and Caduceus
Wine Cellars in Arizona. Calypso
- A sea nymph, daughter of Atlas, who held Odysseus prisoner for
seven years on her island of Ogygia. There is mineral exploration
company Calypso
Uranium, Calypso Technologies,
and Calypso Studio in
California. Cerberus
- The three-headed hound that guarded the gates to the Underworld. Cerberus
Capital Management, L.P.,
is one of the largest private equity investment firms in the US.
Also, Cerberus
is the name of a continuous builder software program from Ruby that
" like his ancestor will guard your application tests and won't
let your project go to the world of dead projects", according
to the company. Cerberus
FTP Server is a file transfer for internet administrators.
There are dozens of companies named or derived from Cerberus. Charon
- Boatman who ferries the souls of the dead to the Underworld; Charon Internet and Charon
Productions are two more modern uses. Centaur
- Mythological creatures that are part human and part horse. In
modern society, you'll find Centaur
Theater Company, Centaur
Floor Machines, Centaur
Riding School, and Centaur
Pharmaceuticals, which manufactures veterinarian medicine. Ceto
- A hideous aquatic creature, she is the personification of the
horrors and dangers of the sea, regarded as the the mother of the
Gorgons and many other monsters. Ceto
Technologies produces high pressure seawater from the power of
waves. Chimera
- A monster with the head of a lion, the body of a she-goat and the
tail of a dragon. Chimera
Lighting Systems provides photography lights. Chimera
is a World Wide Web browser for UNIX-based machines. In Toronto,
Canada, the Chimera Project
is a contemporary dance company. Chloris
- The goddess of flowers and the personification of spring and
nature. Chloris Flowers is
but one of hundreds of florist stores bearing that name. Cyclops
- These were giant creatures with a single round eye in the middle
of their foreheads. There is Cyclops
Electronics, Cyclops
Bikes, and you can even surf Cyclops
Wave, Australia's heaviest wave and one-eyed wonder! Delphi -
Sanctuary to Apollo and home to his famous Oracles; Delphi Forums
is an on-line meeting place to promote discussions and to find
answers. Delphi is also the name of an international Automotive
Group. Delphi Group specializes
in global warming and Delphi
Energy is into oil and natural gas Dionysus
- God of Wine. You'll find Dionysus
Wine and Spirits Company, Dionysus
Salon and Spa, Dionysus
Winery, Dionysus'
Kitchen and possibly thousands of other restaurants and taverns
named after the wine god. Echo
- She was the beautiful nymph who fell in love with Narcissus, but
he ignored her until she pined away and only an echo of her voice
remained. Echo Power Equipment, E.C.H.O.
(European Commission Humanitarian Organization) and Echo
Digital Audio are some examples of use today. You will find
community newspapers called the Echo
all over. Elysium
- The dwelling place of the blessed, where those chosen by the gods
live. There are the Elysium
Gardens, Elysium Digital
Design, Elysium Hotel
on the island of Mykonos, Elysium
Wealth Management and Elysium
Hair Salon. Eos
- Goddess of the Dawn. You'll find Eos
lip balm, the Canon
Eos camera, the Volkswagen
Eos vehicle, and even an Eos
Golf Company. Europa
- A beautiful maiden seduced by Zeus when he took the form of a
white bull. Europa is the official
web site of the European Union. There's a Europa
Nightclub, Europa
Hotel in Belfast, and Europa
Worldwide Logistics. Gemini
- The twin sons of Leda called Castor and Polydeuces (Pollux). Gemini
Observatory, the Gemini
Awards, Gemini
Israel Funds and even a Gemini
Saw Company are found. Helicon
- A woody mountain in Boeotia, Greece, dedicated to the Muses. Helicon
Software, Helicon Tech,
Helicon Properties, Helicon
Records and Helicon
Publishing are some of the modern derivations. Helios
- God who daily drove the sun chariot across the sky; sun god.
There's Helios Software, Helios
Music, Helios
Media Player, Helios
Capital Management and Helios
Heater. Hercules -
Roman name for Heracles, the greatest Greek hero; the company called
Hercules makes a top-selling video graphics card (their slogan is Legendary
Strength, Quality and Performance); there is also the Hercules transport plane, used by the United
States Air Force to carry large volumes of war material and food; Hercules Incorporated
is a maker of chemicals and allied products. Hermes
- Olympian Herald and Messenger god; popular brand of soap. Also,
the FTD flower delivery company incorporates Hermes and his winged
heels in their logo. The Hermes
Boutique offers high end goods. Hermes
Financial Group, Hermes
Records and Hermes
Hotel are further examples. Hyperion
- Titan whose name means "he who goes before the sun"; Hyperion
is a
company that specializes in "business
analysis software." Also the name of a book publishing company.
Hyperion Records, Hyperion
Power and Hyperion Sound
Design also take their name from this Titan. Hydra
- Sea serpent with nine heads, killed by Hercules; It's the chosen
name of the Internet Chess Club.
There's also Hydra
Software and Hydra Browser. Juno
- Roman name for Hera, wife of Zeus; Juno is a popular web-hosting
company (www.juno.com), specializing in free web pages and custom e-mail. Leda
- Queen of Sparta and, with Zeus, mother to Helen of Troy and the
Dioscuri twins, Castor and Pollux. Leda
Furniture Company, Leda
Suspension for cars, and a huge number of Leda Hotels around the
world. Leto - With
Zeus, mother to Olympian twins Artemis and Apollo. Leto
Hotel is in Mykonos and Hotel
Leto is in Hydra, both Greek islands. Mars
- Roman name for Ares, god of War; name of popular candy bar. Medusa
- Terrible monster whose glance would petrify you, killed by the
hero Perseus; Medusa Cement Company sells cement products worldwide.
Medusa
Headphones are sold around the world. You can play at Medusa
Paintball and find security with Medusa
Defence Systems. Mercury
- Roman name for Hermes, the Messenger god; name of car model
produced by the Ford Motor Company; also, an entertainment records
label, Mercury Records. Midas
- King with the golden touch, who transformed all he touched to
gold; a famous muffler and brake chain
of service stations. Midas
Consoles makes live audio mixing consoles. Minerva
- Roman name for Athena, who gifted the olive tree to humans;
Minerva Oil Company is an international exporter of fine food products.
There is a vintage brand of motorcycles called Minerva. Nike - Winged
goddess of Victory, who can run and fly at great speeds; a famous
company that sells...well...if you haven't heard of the company Nike, welcome to our planet...:) Nyx
- Primordial goddess of the night. Nyx
Cosmetics, Club Nyx in
California, and Nyx
Comics are but three examples of modern use. Odyssey
- The 10-year sea voyage endured by the Trojan War hero, Odysseus,
as he sought to return home to Ithica; Odyssey Travel is a
well-known travel agency; Odyssey Records is a record company; there's even an
Odyssey Golf
Club company, Odyssey BMX,
Honda Odyssey...you get the drift, Odyssey is a very popular modern
mythological rip-off... Olympus
- Home of the Olympian gods; name of popular camera and photographic
technology company. Also, Olympic Airlines is another variation of
the name. (Note: Thanasi's Olympus Greek
Restaurant is owned by the Myth Man...) Orion
- A giant hunter slain by Artemis in Greek mythology; a motion picture production company,
Orion Pictures. Also, Orion
Car Audio, Orion Bus Company
and Orion Pharma feature the
name Orion. Pandora
- The first woman in Greek mythology, whose name means
"all-gifted"; Pandora
Jewelry sells quality gift
merchandise. Pandora
Game Console and Pandora
Press are two more examples. 
Parthenon -
The temple of Athena, built on the Acropolis of Athens; perhaps the
most-used name for any Greek restaurant in any city of the world!
It's ridiculous...I bet there's a Parthenon Restaurant in your town!
:) Pegasus - Winged
horse that was born from Medusa's head when she was killed; Pegasus
Expedite Company is a national delivery/courier service; Pegasus
Satellite Systems is a provider of satellite entertainment services.
The winged
horse motif is used by dozens of companies. Check out my Pegasus
Homework Help page for more on that. Phoenix
- A mythical and one-of-a-kind bird that burns on a funeral pyre
after a life of hundreds of years, only to be re-born from the
ashes; also the name of a national photographic technology company.
You'll find Phoenix Technologies,
Phoenix Suns basketball
team, and even NASA's Phoenix
Mars Lander. Poseidon
- God of the Sea and brother of Zeus; Poseidon Travel is a common
travel agency name; Poseidon Seafood is a national brand of seafood
products. Neptune, the Roman version, is often also used by
companies, as in Neptune Fresh Lobster Co. Prometheus
- The Titan who stole fire from Olympus and whom Zeus sentenced to
be chained to a rock and daily an eagle would feast on his liver. Prometheus
Company, Prometheus
Energy, Prometheus
Books, Prometheus Real
Estate, the list goes on... Saturn -
Roman name for Cronus, father of Zeus; also the name of the Saturn
Automobile Corporation and Saturn
Industries. Selene
- The mythological moon goddess. The Selene
Team's goal is "to land a remote-controlled lunar rover
on the Moon which must then travel a minimum of 500 meters over the
lunar surface, while at the same time, sending high-definition
images and video as well as other data back to Earth."
Selene Furniture sells
fine Italian office furnishings. Titans
- Race of gods preceding the Olympians; Titan Tool & Die Company
manufactures tools for industry. The Tennessee
Titans play in the NFL. Trident
- The three-pronged spear of Poseidon, god of the seas; Trident Gum
is a popular gum. (Note: 'Tria' is Greek for 'three' and 'donti'
means 'tooth'; hence, Trident translates literally as 'three-teeth',
or 'triple-toothed'. Trident Gum, if one is to believe the
advertising, helps to clean your teeth, thus the allusion.) You'll
also find Trident
Microsystems, Trident
Sports and Trident Diving
Accessories. Spartan
- Greek warrior state, devoted to discipline and the martial arts;
Spartan Corporation is a financial advisory company; also, Spartan
Tool & Die is a national manufacturer and supplier to the auto
industry; Spartan Nutritional Products is a maker and distributor of
health supplements. Spartan
Scientific, Spartan
Stores and Spartan
Motors use the name. Trojan
- Inhabitants of the mighty city that was destroyed by the Greeks during the Trojan
War, after a siege of ten years; international manufacturer of condoms and birth control
products. There's a Trojan
Records and a Trojan
Tire. Venus - Roman
for Aphrodite, goddess of beauty and love; Venus is the name of a
famous beauty product company; Venus International is a popular
beauty talent agency; Venus Tan Lines is a swimsuit manufacturer;
Venus Razor is a popular women's shaving accessory; Venus Beauty Salon is found in most any city
or town... Vulcan -
Roman name for Hephaestus, god of the smiths and the forge; Vulcan
Industries is an international manufacturer of steel products. Vulcan
Minerals and Vulcan
Food Equipment are a couple more companies. These
are but a few of the examples of companies or groups that take their
name, logo or theme from mythology. I bet you'll find a ton more if
you were to look through the Yellow Pages in your local phone book.
If you'd like to suggest any others, please feel free to drop me an
e-card or an e-mail.

RECOMMENDED
READING
[back
to modern allusions] [homework
help]
|